Orasadha
Sony Music South, 2018, Dance direction and choreography, Music video
Project Objective
Create a fresh, urban choreography style for a breakout independent track
Keep performance raw and relatable
Support the song’s identity without over-stylizing
Our Approach
We leaned into a natural, street-style movement language, letting the artist’s personality lead rather than forcing structure.
Project Scope
Choreography
Performance guidance
Movement styling
Content Strategy
Raw and grounded performance style
Minimalistic but effective choreography
Strong connection between artist and camera
Content Strategy
Focused on organic movement rather than trend-heavy choreography
Built subtle repeatable moments within the song
Impact
Crossed 100M+ combined views and streams across platforms
Generated an estimated 250K+ reel
Became a cult favorite in indie music space
Helped define a new visual style for independent tracks
