Aasa Kooda
Think Indie, 2024, Dance direction and choreography, Music video
Project Objective
Create a visually appealing, youth-driven choreography that feels instantly catchy
Ensure the artist connects with camera in a natural, effortless way
Build a strong hook that can translate into reels and short-form content
Our Approach
We leaned into a minimal but stylish movement language — focusing on vibe over complexity.
The goal was to make the audience feel like they can do it, while still keeping it visually sharp.
Project Scope
Dance direction and choreography
Artist performance grooming
Hook step development
Reel content planning and execution
Content Strategy
Focus on micro-expressions and attitude, not just steps
Balanced screen presence between artist and choreography
Maintained a strong aesthetic throughout frames
Content Strategy
Pre-shot reference videos to finalize tone and pacing
Created a clean hook step with high repeat value
Shot multiple reels in controlled environments for better visual consistency
Timed content drops to align with release momentum
Impact
The music video crossed 330M+ YouTube views and 225M+ Spotify streams, becoming one of the biggest breakout independent Tamil tracks of the year
Strong traction on reels due to easy-to-follow hook
Generated an estimated 500K+ reel recreations and user-generated videos across Instagram and short-form platforms
Helped the track gain repeat value through movement recall
Positioned the artist as visually engaging and confident
