Candy
Moca studios, 2022, dance direction and choreography,Music video
Project Objective
Create a fun, high-energy visual experience
Match choreography with upbeat commercial sound
Build strong visual recall through movement
Our Approach
We approached this as a full commercial entertainer, focusing on energy, color, and dynamic movement.
Project Scope
Dance direction and choreography
Artist coordination
Hook step creation
Content Strategy
Fast-paced choreography
Playful expressions and interactions
Strong use of formations
Content Strategy
Designed high-energy hook step
Shot supporting reels to amplify reach
Focused on visually engaging frames
Impact
High engagement due to energetic visuals
Strong recall value among the younger audience
