Katchi Sera
Think Indie, 2024, Dance direction and choreography, Music video
Project Objective
Work with a new-age music composer and bring performance confidence on screen
Train and shape Abhyankar from a non-performer into a camera-ready artist
Guide Samyuktha Swaminathan to match the song’s emotional and visual tone
Blend classical essence with a modern, relatable visual style
Our Approach
We treated this as both a performance development project and a visual storytelling piece. Instead of just choreographing, we focused on building comfort, body language, and natural expressions before even locking movement.
Project Scope
Complete dance direction and choreography
Artist training (performance + expressions + camera awareness)
Hook step creation and movement styling
Visual treatment aligned with song mood
Content Strategy
Classical influences were subtly layered into a contemporary movement style
Clean, aesthetic choreography that elevated the song without overcomplicating it
Strong focus on eye contact, pauses, and natural flow, making performances feel real
Content Strategy
Developed a pre-visualization video to lock the tone and movement language early
Designed a hook step that was simple, repeatable, and trend-friendly
Shot multiple in-house reels to seed the hook step before and after release
Focused on making the hook adaptable for creators and reels audience
Impact
Music video crossed 260M+ YouTube views and 190M+ Spotify streams
The hook step became widely recreated across Instagram Reels and short-form content, contributing to the song’s strong recall value
Helped establish Sai Abhyankkar as an on-screen performer alongside his identity as a composer and singer
Contributed to the song charting on viral and indie music playlists, including Spotify Global Viral Songs
The choreography’s simplicity and emotional styling played a key role in making the visual language instantly recognizable and audience-friendly
