SWIPE SWIPE
Project Objective
Create a trendy, visually engaging music video tailored for digital audiences.
Our Approach
Used minimal, catchy choreography with strong pacing and modern visual styling.
Project Scope
Direction and choreography
Hook-step creation
Performance guidance
Content Strategy
Designed repeatable hook choreography for reels
Focused on creator-friendly visual moments
Content Strategy
Designed repeatable hook choreography for reels
Focused on creator-friendly visual moments
Impact
Crossed 15M+ combined views and streams across platforms
Generated an estimated 60K+ reel recreations and creator videos
Strong recall through simple, trend-friendly choreography