MYNTRA x CSK
Project Objective
Create an energetic campaign that captures both fashion culture and cricket fandom.
Our Approach
The choreography was built around crowd energy and celebration. Since the campaign was cricket-focused, the staging was designed to feel stadium-like and instantly connect with CSK fans.
Project Scope
Choreography
Group coordination
Crowd movement staging
Content Strategy
Built fan-friendly hook moments
Focused on social-first celebratory visuals
Content Strategy
Built fan-friendly hook moments
Focused on social-first celebratory visuals
Impact
Crossed 90M+ campaign views and impressions across platforms
Generated an estimated 250K+ reel recreations and fan videos
Strong traction during the IPL season among youth and cricket audiences