FORTUNE SUNFLOWER OIL
Project Objective
Create a family-friendly campaign that feels warm, simple, and relatable.
Our Approach
We kept the choreography light and natural, focusing more on everyday family interactions than performance-heavy movement. Casting and movement styling were designed to reflect real household energy.
Project Scope
Choreography
Performance styling
Family movement coordination
Content Strategy
Focused on simple, easy-to-connect visual moments
Designed movements that felt familiar and natural
Content Strategy
Focused on simple, easy-to-connect visual moments
Designed movements that felt familiar and natural
Impact
Crossed 40M+ campaign views and impressions across platforms
Generated an estimated 80K+ reel recreations and audience edits
Strong audience connect through relatable family storytelling