DIGIT INSURANCE x VIRAT KOHLI
Project Objective
Create an energetic campaign that captures both Brand and cricket fandom.
Our Approach
The choreography was built around crowd energy, creativity and celebration. Since the campaign was cricket celebrity-focused, the staging was designed to feel stadium-like and instantly connect with IPL fans.
Project Scope
Creatives, Dance Direction & Choreography
Group coordination
Movement staging & Previsuals
Content Strategy
Built fan-friendly hook moments
Focused on social-first celebratory visuals
Content Strategy
Built fan-friendly hook moments
Focused on social-first celebratory visuals
Impact
Crossed 100M+ campaign views and impressions across platforms
Generated an estimated 250K+ reel recreations and fan videos
Strong traction during the IPL season among youth and cricket audiences