CHINGS
Project Objective
Deliver a large-scale, high-energy campaign that matches the personalities of the featured stars.
Our Approach
The choreography was designed around the screen presence and performance styles of Ranveer Singh and Sreeleela. We balanced commercial choreography with character-driven performance moments.
Project Scope
Choreography
Star performance alignment
Group staging
Content Strategy
Built visually strong hook moments
Focused on viral-friendly performance cuts
Content Strategy
Built visually strong hook moments
Focused on viral-friendly performance cuts
Impact
Crossed 120M+ campaign views and impressions across platforms
Generated an estimated 350K+ reel recreations and fan edits
Strong digital recall driven by star-led choreography moments