ARUN ICE CREAM
Project Objective
Create a youthful, playful campaign that feels colorful and energetic.
Our Approach
We kept the choreography light and vibe-driven. In projects involving younger performers, TDC students were also featured to bring natural energy and authenticity on screen.
Project Scope
Choreography
Group performance
Kids and youth coordination
Content Strategy
Focused on fun, shareable movement moments
Designed visuals for younger digital audiences
Content Strategy
Focused on fun, shareable movement moments
Designed visuals for younger digital audiences
Impact
Crossed 28M+ campaign views and impressions across platforms
Generated an estimated 75K+ reel recreations and youth edits
Strong traction among younger audiences